Hyperlocal Tokyo

The aroma of butter. Warming it up intensifies the buttery flavor. The layers of the bread are incredible. A croissant that elevates your mood from the morning. Unsweetened cafe au lait and a croissant. Feeling like a French person.

【Visit on June 5, 2021】 I've always wanted to visit Muji's bakery! It was great that the bread was individually packaged and there weren't many customers, so it was easy to shop. Shokupan (Square Loaf) (1 loaf) ¥360 Moist, soft, sweet, and fluffy. You can choose between 4, 5, or 6 slices, which is very convenient! Croque Monsieur ¥300 It has a lot of ham, so you can really taste the flavor. Curry Bread ¥240 It has ground meat and tasted like a keema curry. The bread itself was just okay. It's somewhere between the quality of bread sold at supermarkets and high-end bread. Good value for the price.

The bakery at Muji Ginza. While the selection of bread isn't extensive, each loaf is reasonably priced and the simple style aligns well with Muji's image. Prices are surprisingly affordable for Ginza, with croissants at 140 yen and rolls at 90 yen. Freshly baked bread from Tsukiji is often replenished, so if you're lucky, you can buy freshly baked bread and enjoy it in the store. I happened to be there when they brought out a batch of freshly baked croissants, so I enjoyed one in the store. The croissant was flaky and crispy. While it couldn't quite match the taste of some famous bakeries, it wasn't overly rich and was quite delicious. I also bought a croissant with red bean paste filling to enjoy at home. Personally, I find the croissant with red bean paste to be the most delicious. The seating area in the store has power outlets and LAN access, making it quite comfortable. I'd definitely visit again.

I've been a fan of Muji for a quarter of a century (probably!). And I've been a fan of Ginza since I moved to Tokyo a quarter of a century ago. And I'm a fan of bread. ...Which means I was destined to be a huge fan of this Muji Diner Bakery, even before I went! So, I actually went and checked it out. The building itself is big, but the bakery's interior is cozy and there's a decent selection of bread. But each loaf is made with care, and the prices are cheap! The rolls are only 90 yen. So, I bought a roll and a melon pan and headed home. The roll was... fluffy and delicious even on its own... so good! I really like this place!

I visited before 9 am on a weekday and there was only one other customer. The bread section was smaller than I expected, with only about 10 varieties. There are about 10 seats at the counter for eat-in. I bought a roll, a sweet bean paste bun, and a butter croissant. The roll had a chewy texture, almost like a chewy donut. It was salty and the butter flavor was subtle. It might be different if it was freshly baked. The croissant was crispy on the outside and had a dense, satisfying texture inside. The butter flavor was faint, but the sweetness of the dough was noticeable and delicious. The sweet bean paste bun had a chewy dough and a regular sweetness of bean paste. It wasn't particularly unique and was just average. Overall, the dough was chewy and delicious, but it felt a bit repetitive after the third item. However, it was definitely good and the prices were reasonable for Ginza. I wish they had more bread varieties.