Hyperlocal Tokyo

A delightful shortcake featuring a delicate sponge cake and juicy, seasonal pears! Located just a 2-minute walk from Ginza Station, "Shizuka Confectionery Shop, Natural Confectionery Research Institute, Ginza 5-chome Store" is a bakery that could easily become a top-rated sweets destination. Known for its biscuits, madeleines, and other baked goods, it often draws long lines. I arrived around 2:30 PM on a weekday and found no wait, allowing me to walk right in. I've always been intimidated by the lines, but it seems weekdays at this time are less crowded. I initially planned to buy biscuits and madeleines, but I couldn't resist the last remaining shortcake (pear) for ¥756. This autumnal treat features a gentle sponge cake made with free-range eggs and brown sugar, layered with fresh, seasonal Japanese pears. The sponge is incredibly light and airy, the cream is smooth, and the thinly sliced pears create a beautiful mille-feuille effect. It's absolutely delicious. I devoured it in a flash.

A popular shop in Mita, Minato-ku. My goal for the day was to buy famous sweets from Ginza. Since going all the way to the main store in Minato-ku would take time, I was grateful that they had a branch in the Ginza area, making it convenient for tourists. Located on the first floor of Exit Mel's along Suzuran Street, one block from the Ginza 4-chome intersection. The clean and minimalist interior screams the store's concept, making it a conscious-high-class confectionery shop. While their cookie tins are famous, they also sell individual cookies. This time, I bought three different kinds to get a feel for them. ◾︎Natural Biscuit Whole Wheat 227 yen ◾︎Natural Biscuit Double Cocoa 248 yen ◾︎Natural Honey Biscuit Honey 270 yen Total 745 yen (tax included) *The names are listed on the back of the product. Purchased on September 25th, the expiration date was October 23rd and 24th. All of them have a firm, crunchy texture and a simple flavor that directly conveys the taste of the ingredients. They are large and satisfying to eat because of their texture, but to be honest, the simple flavor might get boring. While the cookie tins are visually appealing with a variety of flavors packed in, I found that buying different flavors individually was more suitable for me. If you're buying a cookie tin, I recommend the 6-flavor type. By the way, I went to the following shops in Ginza on this day. For your reference. Shizuka Confectionery Sorae Tachibana Ginza West

Visited in October 2024. Shizuka Confectionery, Natural Confectionery Research Institute, Ginza 5-chome Branch 03-6280-6702 10-7-5 Ginza, Chuo-ku, Tokyo EXITMELSA GINZA SWEETS MARCH 1F Business Hours 11:00 - 20:00 ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tabelog TOP 5000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dishes I had: Sandwich Discuit ¥356 (tax included) Pistachio SamdWich b1sClll Sandwich Discuit ¥357 (tax included) Chocolate Happiness in Sweets Shizuka Confectionery's sweets are made with gentle ingredients harvested through sustainable farming methods, minimizing their environmental impact. They are crafted using simple processes, maximizing the natural flavors of the ingredients and showcasing their inherent beauty in color and texture. Shizuka is dedicated to creating gentle sweets in harmony with nature, "happiness (self-harmony) sweets" that embrace the natural world. They are constantly researching and innovating in this pursuit.

A confectionery shop with meticulously crafted sweets. Phone reservations are available, and they offer nationwide shipping. It's a 3-minute walk from the nearest exit of Ginza Station on various lines. Their cookies are a delight, with the flavors of the ingredients becoming more pronounced with each bite. The standard box, priced just under 6,000 yen, contains over 30 cookies. Once you experience this deliciousness, the price seems reasonable. Their fresh cakes are also exceptional.

I always saw everything sold out when I passed by in the evening, but I was able to buy both cakes and cookies when I went early in the morning. The sablés and cakes are both simple and honest, with a restrained sweetness and deliciousness. The cakes felt a bit large compared to recent prices. The chocolate sandwich was bitter and delicious. The chocolate inside was firm.